My First Post
Managing Your Website Is A Full-Time Job
Not only is the website often split between marketing and IT, it is also
usually under-resourced. Instead of there being a dedicated Web
team, those responsible for the website are often expected to run it
alongside their “day job.” When a Web team is in place, it is often
over-stretched. The vast majority of its time is spent on day-to-day
maintenance rather than on longer-term strategic thinking.
This situation is further aggravated by the fact that the people hired
to “maintain” the website are junior members of the staff. They do not
have the experience or authority to push the website forward.

