21 Jun 2011

My First Post

 

Managing Your Website Is A Full-Time Job

Not only is the website often split between marketing and IT, it is also

usually under-resourced. Instead of there being a dedicated Web

team, those responsible for the website are often expected to run it

alongside their “day job.” When a Web team is in place, it is often

over-stretched. The vast majority of its time is spent on day-to-day

maintenance rather than on longer-term strategic thinking.

This situation is further aggravated by the fact that the people hired

to “maintain” the website are junior members of the staff. They do not

have the experience or authority to push the website forward.

 

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